Digi-cards, for the past 3 to 4 years have been used by many companies as a marketing research tool.The strategy is simple, buy merchandise and get a Digi-card as a value-added product. Digi-cardsnot only offers product placement (in the pocket of the end user) but offers very valuable marketingresearch and demographics to the merchant. During the first couple of years of use with Digi-cards, thisvaluable data was exchanged for content (music, movies, e-books, games, and software). Lately, thetrend for data exchange has added a sweepstakes tool, creating the chance that someone could win a car, electronics, product, coupons, travel, etc. and makes it more likely the person will redeem the Digi-card, giving a higher percentage on the redemption rate. With Digi-cards, we always recommendutilizing both, the data exchange and the sweepstakes tool, as there is nothing like instant gratification mixed the chance of winning something big. Digi-cards and now Digi-codes are becoming the fastest growing marketing tools in the world.