This month hundreds of thousands of beer drinkers will enjoy free music and will also get to keep a nice looking Digi-card in their wallets for future promotions and a chance to win merchandise. Coors Light Beer has started one of the largest and most innovative added-value campaigns in the history of marketing by combining a branding product (Digi-cards) with added-value (Free Music) and Data and Demographics compilation (Digi-cards system) in one campaign. Cerveceria Cuahutemoc Moctezuma, the LATAM leader beer producer, again becomes an innovator in marketing by using Digi-cards as one of the most efficient added-value products. The benefit of this campaign is shared between Coors Light beer producers, distributors, retailers, the music artists and the consumers or end users of Digi-cards.