Digi-cards made a big splash during the 2011 world tourism congress “FITUR” celebrated in Madrid. With the Mexico′s Tourism Board Digi-cards being distributed to thousands of attendees, this new promotional device was the talk of the event. Digi-cards are multimedia download cards which will allow companies & organizations in the tourism and travel industries to focus their marketing efforts while obtaining valuable databases and creating a direct link between them and the travelers. The Mexico′s Tourism Board Digi-cards contained the official dossier, documents and images which saved thousands of dollars from printing and shipping costs as well as becoming environmentally friendly.” It is easier to carry around these cards than all of those booklets and packages, and I still will be able to review all the information comfortably on my computer or mobile device, its great.” said one of the attendees after receiving one of Mexico′s Digi-cards. Many of the uses for the travel industry are the Digi-key-cards (hotel keys), promotional and added value cards for airline customers, cruise ship passengers, tourist attraction visitors and potential travelers. “Clients have unlimited uses for our Digi-cards, from end user specific coupon downloads and end user specific discount offers to plain multimedia invitations with a great branding product that will most likely remain in the end user wallet for a long time”. Aurora Molina, Vice-president of International Sales, said.