The hotel business has a new marketing weapon on the new Digi-cards system Digi-keys. Digi-keys are now becoming popular as a multimedia-carrying key that offers the hotel a better interaction between their traveling clients and their hotel properties, making it a more personalized experience. The new Digi-keys are designed to be kept by the guests as a branding and marketing product and hold promotional multimedia, coupons, special offers and even sponsored content. They are also designed to be reprogrammable for subsequent stays and keep records of them for points and other demographics. Alondra Cantu, President of Digi-cards worldwide announced through videoconferencing, that this Digi-keys (Card keys) are a form of revamped reward program cards with multiple uses and makes your hotel guests feeling like it is their “second home key”. Digi-keys are mostly available with 250MB of custom multimedia like (e-books, music, coupons, the bible, games, promotional videos, rewards, etc.).